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In related news...“You might’ve already written your biggest hit without realizing it yet.“That’s the lesson from the music career of Kashy Keegan, a London-born songwriter whose unexpected “overnight” success saw him outselling artists like Lady Gaga and Katy Perry. Here’s the story: Kashy worked hard for years trying to make his musical dreams come true. After countless rejections and much frustration with the business side of music, he gave up.And that’s when everything changed. Out of the blue, a popular Hong Kong TV network licensed a song that Kashy had written years before and which had gone largely ignored. When government censors denied that network a broadcast license, Kashy’s song became the unofficial anthem for a whole protest movement. Within 48 hours, he was performing in a distant country in front of thousands of fans he never knew he had. The song was then catapulted to #1 on the iTunes charts in the region, and he was quickly signed to the record deal he’d been striving for all those years before. “After 15 years of what felt like an uphill struggle, things just clicked and it was the right song at the right time that captured the spirit of the moment. It didn’t matter that I had written the song six years earlier or that it had sat there all that time with no one really listening to it. The whole experience has opened my mind again and taught me that life really can surprise you when you least expect it.” None of this would have happened if Kashy’s music wasn’t accessible online, worldwide. Since you never know who’ll discover your music (or how they prefer to listen to songs)it’s best to be EVERYWHERE, in every popular music platform around the world. The power of a song. Sometimes connecting with a large audience is all about the right song at the right time. Or as Kashy says: “A lot of the time people will write a song and want an instant reaction. It doesn’t always happen when we want it to, but once a song is recorded, there’s no saying how or when it might become the next big hit.”


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